Shopping study shows grocery flyer printing works
June 14, 2012 by Stephen
The endless stream of flyers in the Mississauga and Toronto area is unlikely to cease to arrive in the newspaper and mail any time soon, especially seeing as flyer printing has proved to be a highly effective form of advertising. A recent study of frozen food shoppers by Quadrant Marketing in Toronto, conducted by Rogers Connect Market Research, substantiated the importance in of printed flyers in advertising.
The study, which surveyed over 3,000 Canadians, took a look at preferred sources of information for shoppers in grocery stores, noting that flyers outranked other forms such as grocer websites. 41% of respondents reported always checking printed flyers before a shopping trip, while less than 5% always check grocery store websites prior to shopping. A large minority, 37%, reported never checking specials on the grocer’s website prior to shopping. Another significant minority, 28% reported rarely surfing grocer’s websites prior to buying.
Results of the spring survey were published in the June 4 issue of Marketing magazine and flyer printing was even more influential in consumer choice than family and friend product recommendations or in-store food samples. The flyers also ranked very highly in product awareness building within local grocery stores, making print a crucial way to highlight specials and product lines.
Printers in the Mississauga and Toronto areas should continue to be busy in the foreseeable future, as the recently published survey offers reassurance to print companies who rely heavily on flyer printing as an important form of advertising to promote in-store specials.