Printed newspapers still top choice, survey says
April 16, 2012 by Martin
Printers in the Mississauga and Toronto areas, where a large number of local and national newspapers are printed, will be pleased to read the results of a recent study published by the Newspaper Audience Databank. While focusing on newspapers specifically, the study highlighted the importance of the printed form of media, great news for print companies who specialize in creating the printed advertising and catalog printing found in local and national newspapers.
The Pew Research Centre’s Projects for Excellence in Journalism study, mentioned in the Databank, goes so far as to state that,
“for every $1 newspapers gained in online advertising, they lose $7 from the printed editions.”
The newspaper continues to remain a very prominent and powerful medium both for news and marketing.
The Newspaper Audience Databank found that printed versions of the newspaper are the primary choice for readers. 58% of readers only read printed editions, versus 9% who used the internet alone. Most readers reported reading both digital and print versions of newspapers. Readers also spent almost twice as long reading the printed versions as they do online, averaging 211 minutes a week on the printed versions, versus a mere 45 on news websites.
While the findings specifically refer to newspapers, printers in the Toronto and Mississauga area who specialize in printed forms of media like catalog and flyer printing can rest assured that publications are reaching a large segment of the population and that readers spent their time going through the local newspaper.