Online Marketing University opens in Dartmouth

A new online marketing university has just launched for the Dartmouth area. The university will teach established and new businesses

“how to properly engage in online marketing.”

This comes at a time when more and more people are turning to the Internet for their information and to find out about new products and services. Using direct mail marketing is still the best and most popular way to run a successful marketing campaign, but businesses must also learn how to use the many online tools now available.

While a traditional marketing campaign includes the use of brochure and flyer printing services, online marketing can be done from the comfort of your own home or office. However, you must find a way to seamlessly integrate the two in order to achieve the maximum success.

The first course which is being offered by the Online Marketing University is Email Marketing 101. This course takes you through a marketing campaign from start to finish. It includes such topics as:

• Best practices – what are considered the most ethical and efficient practices
• List creation – how to obtain email addresses for marketing purposes
• Campaign creation – how to create a campaign and what it will contain
• Tracking results – ways of finding out how many actually received and read your email
• A glossary of terminology – definitions of all the terminology used in the course

Examples from real businesses will be included in the course. Participants will also be able to follow a blog which will give more detailed information on each topic.