Newmarket Chamber of Commerce gives email marketing advice

On June 22, the Newmarket Chamber of Commerce will present part 3 of an interactive lecture series on email marketing. The title of this lecture is” Writing Great Subject Lines”. Companies who provide services such as brochure printing and flyer printing realize that email marketing is an important component in business success.

The lecture will discuss such things as how you can set yourself apart right from the subject line in your email. Before sending brochures or flyers out to customers, businesses can use email to make that initial contact and to find out exactly what their customers are interested in.

The lecture will give you specific ideas for setting your business apart from your competitors. A subject heading that tells the recipient exactly what is contained in the email will increase the likelihood of it being read. Most people get 100s of email messages every day and those messages that stand out will always be read. The same rules also apply to messages you send on social media sites such as Facebook and LinkedIn. In order for people to pay attention to what you say, you have to make your message titles unique.

The rules have definitely changed in terms of marketing and it is in the best interest of all businesses to learn how best to use these rules. Companies who learn how to follow these new rules will find that when they follow the next step and decide on printing brochures they will gain new customers.