Keeping your marketing personal

It has been shown time and time again that personalized sales pitches do better than generic ones. They also get more response. This is something that companies in Woodstock should remember when it comes to brochure and flyer printing; something addressed to a specific person will be read more often than one addressed to “occupant.”

In a blog post on PrintCEO, Cary Sherburne showed an example of a real email that was completely impersonal. One point that was emphasized was that if an email is signed by the CEO of the company, the email link should not be a generic one such as info@company.com, it should contain the CEO’s personal email. It was also noted that a company should personally call at least 5 customers which will guarantee repeat business.

The Woodstock Fall Fair is taking place from August 25 to 28. A local company who plans to have a display at the fair might mail out flyers or postcards announcing that they will be there and for potential customers to drop by for a visit. I would be much more personal if they used the person’s name instead of a generic meeting such as “Hello friend”. Having the recipient bring the flyer or postcard to the fair for a discount will help you to gauge how effective your direct mailing was.

When you check your mail you will find you often get advertisement mailed to “occupant”, these are often thrown away without ever having being looked at. For a business, personalization is the way to help maintain and grow their business.