Hamilton Bike Share to promote an Everyone Rides Initiative

May 3, 2017 by  

This summer, the bike share program in Hamilton will be offering 200 subsidized or free memberships.

Poverty prevention service and housing agencies will receive 100 free memberships. These will be distributed on a daily or monthly basis, to those who qualify.

Another 100 memberships will be subsidized, lowering the yearly commitment of $85, to $3 quarterly. These will be given out to the first 100 applicants that can show they are in need of the financial assistance.

The bike share program, nicknamed SoBi, currently boasts 750 bikes spread across 115 pickup hubs, covering 40 square kilometres. The ‘Everyone Rides Initiative Pilot Project’ also includes adding an additional 14 bike launch stations and 75 more bicycles for sharing.

These improvements to the program will be dedicated to expanding the service in some of Hamilton’s most populated areas; specifically between the Niagara Escarpment and Barton Street East, as well as up the mountain on Ottawa Street North and Sherman Avenue North.

To promote the new bike hub locations and subsidized memberships, printing companies could be used to create informative maps and brochures.

The bike share program began in March 2015, under the initiative of Hamilton’s city manager for sustainable mobility, Peter Topalovic. He has always hoped to provide an option for low-income residents.

Subsidized memberships will be available this summer, from the bike share office on 126 Catharine Street North. Approved applicants will be required to take a free basic bike safety course.