May 31, 2012 by Chloe
Print industry observers note that print publications often become digital, but sometimes forget to mention that the reserve occurs as well. A new global digital publishing platform called Issuu has responded to this need and allows based in the US allows digital content to be printed on demand through a globally accessible network of printers and print facilities. [Read more]
May 31, 2012 by Chloe
In an example of digital media converting to a printed format, a new global digital publishing platform called Issuu has responded to the need for printed material and allows digital content to be printed on demand through [Read more]
May 31, 2012 by Stephen
Bilingual publication Canadian Magazines Canadiens has some interesting advice to graphic companies who offer printing services on their newest cover issue in a story entitled “Make Print Pop- 13 Eyecatching Solutions.” Published only twice a year, the latest edition provides advice on how maximize print on paper; perfect tips for printers in the Mississauga and GTA area.
Some of the magazine’s advice includes the use of magnetic or special paper or using moving images and sensory pages that incorporate taste and smell. The article also introduces the concept of ‘augmented reality,’ which involves the fusion of computer imaging with print. One idea introduced by the article involves the use of USB “webkeys” which the reader takes off the printed page, only to be rerouted to a website.
Printed publications are beginning to use some of these measures to make print ‘pop’ out at readers and incorporate digital technology with conventional media. Esquire, Rolling Stone, and People are a few magazines using print tools, which may become more in demand for specialized printing services campaigns in the future.
The idea itself is still in its infancy and, for the time being, most printing will remain in its traditional format. Nevertheless, these techniques demonstrate the range of options available to printing companies and the vast diversity of printed media in the 21st century.
Canadian Magazines Canadiens is published twice yearly and printed by Dollco Integrated Printing Solutions. The publication receives funding from the Ontario Media Support Corporation on behalf of the Ministry of Tourism and Culture.
May 30, 2012 by Martin
Direct mail marketing is alive and well, and can still continue to be a highly effective part of an advertising campaign, according to the 2012 Mississauga and Toronto Digital Printing Forum presented to Ryerson University’s School of Marketing Management. The forum was presented on May 24 at Ryerson University campus.
Toby Cobrin, director of Interquest, demonstrated how direct mail is often an essential component of a cross-media campaign. Cobrin’s point was backed up by Kelly-Jo Wellings, general manager for partner development at Canada Post, who mentioned that the most common type of promotional message submitted through Canada Post is in fact direct mail, ahead of email blasts. Wellings also noted that Canadians are far more likely to read personally addressed mail, with statistics showing that some 87 percent of Canadians will read items which are directly posted to them, as opposed to emails which are often deleted or filed away without being opened.
Printed bills are another form of print that shows no sign of decline. Gilles Biscos, president of Interquest, also noted that the majority of Canadians prefer printed bills for simpler record keeping.
Overall, the 2012 Toronto Digital Printing Forum offered positive news for printers in the Toronto and Mississauga area and reinforced the message that direct mail remains an essential part of any advertising campaign.
May 30, 2012 by Stephen
Numerous studies over the past couple of years have shown that many forms of printed media continue to be important in the dissemination of information. Printers can be highly successful in their business, especially when [Read more]
May 29, 2012 by Chloe
The City of Vaughan’s recent participation in the first-ever National Youth Arts Week was a resounding success. The week-long festivities offered an opportunity for youngsters, families, and community members to come together and creatively express a variety of different media and themes. Judging by [Read more]
May 29, 2012 by Martin
Oxford County’s Children’s Water Festival took off with a splash recently. More than 3,700 kids from Grades 2 – 5 were in attendance at the fourth annual conservation gala, which provided a hands-on learning experience to [Read more]
May 28, 2012 by Chloe
The 2012 Transportation Summit will take place at the Fairmont Hotel Vancouver from June 4 – 5. Tickets are $375 for government officials and $425 for the general public.
The summit, which is presented by the BC Chamber of Commerce, will feature [Read more]
May 28, 2012 by Stephen
The 11th annual Run, Walk and Roll for Our Kids will take place at Bear Creek Park on June 3 from 7:00 am – 12:30 pm. Registration is $30 which includes a t-shirt. Proceeds go towards supporting the [Read more]
May 27, 2012 by Martin
Reader’s Digest has searched the country from coast to coast to find the best gourmet burger, and ranked Motor Burger in Windsor as Number One. The magazine chose Motor Burger’s Deux Chevaux burger as the most tantalizing [Read more]