Chronicle Herald Readership Rises

Citizens of Dartmouth, Halifax are avid newspaper readers. A recent study by the NADbank revealed that most of Dartmouth’s population read The Chronicle Herald.

Canada’s biggest independent newspaper, The Chronicle Herald, has enjoyed a rise in readership.

The survey, which was carried out by the NADbank, measured newspaper audiences across the nation. It was discovered that The Chronicle Herald is read by about 299,900 Nova Scotians. This was established when the readers were asked what newspaper was read by them “the day before.” In 2009, the Chronicle Herald readership stood at 297,100. Thus, there has been an impressive increase across the province of 2,800 readers.

Weekend readership also realized a rise, up 1% for Saturday’s edition and 2% for Sunday’s paper.

In print and online, the weekly readership of the Chronicle was 518,200 last year. That is quite an increase compared with the previous years’ readership which stood at 510,200. Out of the whole population of Nova Scotia, aged 18 and up, 68% read the website or the print copy of the Chronicle. This is by far the most read media in all of Nova Scotia.

Dartmouth print companies should take note of the advertising potential that the Chronicle offers. Any company’s ads will be given much exposure, due to the ads being read by the majority of Nova Scotians. Dartmouth print companies are able to handle the vast amount and variety of print needs found in Halifax. Both print and online media are crucial in getting out the message of their advertisers.