Attendees at Print World told to get excited over change
November 29, 2010 by Chloe
All printing companies near the Mississauga area should have been in attendance for the final day of the Print World exhibition, taking place this year in Toronto. The keynote speaker for Print World’s last day was none other than Lulu.com CEO and founder Bob Young. Challenging the printers in attendance at the exhibition, Young urged them to change things up from day to day in their printing operations.
Borrowing from philosophy, Young suggested to the attendees to look at the changes underway in the printing industry as opportunities instead of problems. He also fell back on the basics of economics in order to give the printers further advice on how to grow their businesses. The bottom line of business is that companies want to make money, so printing companies which help their clients boost their income are never going to lose business.
Young explained the basics of economics as well as human psychology to the eager listeners in the Print World audience. According to Young, it comes down to loyalty. Customers will be loyal to those print companies whose printing helps them to be successful in their business. If said printing companies fail at this elementary task, then their customers will go elsewhere for better results.
The Lulu.com’s CEO’s final piece of advice centered on looking at things through a big-picture focus. Young asserted that his hiring practices come down to looking for those who make the planet a better place, not just his company.
So if you are one of the printing companies near the Mississauga area and had the luck to hear Young speak, you were the recipient of some top industry insider advice.