400 new jobs expected at Toyota’s Woodstock plant
April 15, 2012 by Stephen
Toyota Canada recently announced that it will invest $80 million into its Woodstock assembly plant, resulting in a 20% increase in production and the creation of 400 new jobs. The offshoot of such a large investment will be an economic boon for the City of Woodstock in terms of employment, development and service industries.
The Japanese owned car company plans to increase the production rate of the RAV4, a small-sized, fuel-efficient SUV. Currently, the plant produces 150,000 of the RAV4 vehicles per year, and Toyota expects to increase this to 200,000 vehicles by early 2013. Most of the vehicles are shipped to the United States. Consumers are currently purchasing new fuel-efficient cars to offset the rising cost of gasoline, and Toyota is betting that the fuel-efficient RAV4 will dominate the market trend.
No doubt Toyota will use catalog printing to advertise the new energy-efficient vehicles. Flyer printing and brochures will also provide valuable information for consumers to consider before purchasing. Printing services for owner manuals will also be in demand.
Toyota also announced that it will begin production on the first electric vehicle to be built in North America, the RAV4 EV, which will be made at the Woodstock plant sometime in 2012. The Ontario government is subsidizing the program and offering consumers between $5,000 and $8,000 in incentives for purchasing the electric car. The goal for the Ontario government is to have one out of every 20 vehicles use electricity for fuel by 2020.