2011 Toronto Digital Printing Forum brings together industry professionals

The 2011 Toronto Digital Printing forum took place on Wednesday, May 11 at Ryerson University. This forum featuring industry professionals presented some reassuring information for flyer printing companies in nearby Pickering, ON.

Topics presented at the forum were:

• Digital Printing and Multi-channel Communications: Market Trends and Forecast, 2010-2015
• Synergies between Printed and Electronic Communication
• Transactional PrintingTranspromo: Market Trends and Forecast, 2010-2015
• Convergence of Direct Mail and Transactional/Transpromo
• Digital Book and Manual Printing: Market Trends and Forecast
• Digital Book and Manual Printing: Publisher Perspectives Panel

Several industry professionals gave talks on various topics related to digital versus traditional printing. Among those in attendance was Eleanor Rafter of Canada Post. Ms. Rafter mentioned that people prefer to receive flyers in their mailboxes as a way of direct marketing. As quoted in the Canada Post document Direct Mail and Digital Media, “Direct mail provides universal reach, while email and internet reach only three quarters of Canadians.” It is important for businesses to understand that while new technology can improve the look of a product and create sales, not everyone has caught up with the technology. A lot of business can be lost by assuming that all of their potential customers will have access to the latest digital products.

A good flyer goes a long way in creating a brand that the consumer will trust. Flyer printing companies in Pickering can work with you to create a flyer that will sell your products and help to make your business successful.